01Introduction

AS Mobile Gallery (“we”, “us”, “our”, “Company”), a proprietorship concern operating under the brand name “AS Mobile Gallery” at Main Market Road, [City], [State], India, is the owner and operator of the Website asmobilegallery.shop.

This Privacy Policy (“Policy”) describes how we collect, use, store, disclose, and safeguard your personal data when you:

• Visit or browse our Website
• Buy a mobile phone or accessory from us (online or in-store)
• Sell or exchange your mobile phone to us
• Avail our phone repair services
• Contact us via phone, WhatsApp, email, or contact form
• Subscribe to our notifications or promotional communications
• Interact with us on social media platforms

This Policy is drafted in compliance with the Digital Personal Data Protection Act, 2023 (DPDPA) of India, the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and other applicable Indian laws.

02Information We Collect

2.1 Personal Information

We may collect the following categories of personal data from you:

Data Category	Specific Data Points	When Collected
Identity	Full name, date of birth, gender	Account creation, sell/exchange
Contact	Mobile number, email address, postal address	All transactions, contact forms
Government ID	Aadhaar number (masked), PAN, Voter ID, or other government-issued photo ID number	Sell/exchange (mandatory KYC)
Device Details	IMEI number (15-digit), make, model, serial number, purchase date	Sell, exchange, repair
Payment	UPI ID, bank account number, IFSC code	Sell payment, EMI
Technical	IP address, browser type, OS, device type, screen resolution	Website visits (automatic)
Usage	Pages visited, time spent, click patterns, search queries, referring URL	Website visits (automatic)

2.2 Device & Usage Information (Automatically Collected)

When you visit our Website, certain information is collected automatically through cookies, web beacons, and similar technologies:

• Device Information: Hardware model, operating system and version, browser type and version, screen resolution, language preferences
• Network Information: IP address, ISP, connection type (WiFi/cellular)
• Usage Data: Pages viewed, time spent per page, navigation path, links clicked, search terms used
• Location Data: Approximate city-level location derived from IP address (not GPS)

03How We Use Your Information

We use your personal data for the following purposes:

Purpose	Description	Legal Basis
Service Delivery	Process buy orders, sell/exchange transactions, repair bookings, provide customer support	Contractual necessity
Communication	Send order confirmations, repair status updates, delivery notifications, respond to inquiries	Contractual necessity
Legal Compliance	IMEI registration with CEIR, KYC verification, GST compliance, respond to legal notices	Legal obligation
Fraud Prevention	Verify device ownership, detect stolen phones, prevent fraudulent transactions	Legitimate interest
Service Improvement	Analyze usage patterns, improve website UX, enhance service quality	Legitimate interest
Marketing	Send promotional offers, new arrivals, seasonal deals via WhatsApp/SMS/email	Consent (opt-in)
Analytics	Google Analytics for aggregated, anonymized website traffic analysis	Consent

04Legal Basis for Processing (DPDPA, 2023)

Under the Digital Personal Data Protection Act, 2023, we process your personal data based on:

• Consent (Section 6): Where you have given clear, specific, and informed consent for specified purposes (e.g., marketing, analytics)
• Legitimate Use (Section 7): Processing necessary for lawful purposes related to our functions/activities that do not prejudice your rights
• Legal Obligation (Section 7): Processing required by any law for the time being in force (e.g., IMEI registration, KYC, GST records)
• Employment: Not applicable (we collect data of customers, not employees under this policy)

For children’s data (individuals below 18 years), we do not knowingly collect personal data. If discovered, it will be deleted promptly.

05Information Sharing & Disclosure

We do NOT sell, rent, trade, or otherwise commercially monetize your personal information.

We may share your data only in the following circumstances:

• Service Providers: Payment gateways (Razorpay/PayU/Stripe), delivery partners, cloud hosting (only after executing confidentiality agreements)
• Government Authorities: CEIR (for IMEI registration), police/law enforcement (upon valid legal request), tax authorities (GST compliance)
• Legal Process: In response to court orders, subpoenas, summons, or any legally binding government request
• Fraud & Security: To investigate, prevent, or report suspected fraud, security breaches, or violations of law
• Business Transfer: In case of merger, acquisition, or sale of business assets (with equivalent data protection commitments)
• Buyer Verification: When you buy a refurbished/sold phone, limited seller data may be shared to establish chain of custody (as required)

06Cookies & Tracking Technologies

Our Website uses the following types of cookies:

Type	Purpose	Duration	Consent Required
Essential	Enable core website functionality (cart, session, security)	Session / 1 year	No (exempt)
Analytics	Google Analytics — understand how visitors use the site	2 years	Yes
Marketing	Facebook/Google Pixel — show relevant ads	1 year	Yes
Preference	Remember your settings (language, currency)	1 year	No

You can manage cookies through your browser settings. Disabling essential cookies may affect website functionality.

07Data Security Measures

We implement reasonable security measures to protect your personal data:

• Encryption: SSL/TLS encryption for all data in transit (HTTPS)
• Access Control: Role-based access; only authorized personnel can access personal data
• Storage Security: Encrypted databases, secure cloud infrastructure
• Physical Security: Locked filing cabinets for paper records, CCTV in store
• Employee Training: Regular data protection training for all staff
• Audit: Periodic security audits and vulnerability assessments
• Incident Response: Documented breach notification procedure; affected users notified within 72 hours

08Data Retention Period

Data Category	Retention Period	Reason
Buy/Sell transaction records	5 years from transaction date	GST Act, 2017 (Section 36)
Sell/Exchange device records (incl. IMEI, ID)	Permanently	Government regulations on second-hand phone trade
Repair records	3 years	Warranty claims
Website usage data (analytics)	26 months	Google Analytics default
Marketing consent data	Until consent withdrawn	Your preference
Contact form inquiries	1 year	Customer service
Job applications (if any)	6 months	Recruitment

09Your Rights Under DPDPA, 2023

You have the following rights regarding your personal data:

• Right to Access (Section 8(1)): Request a summary of your personal data processed by us, including categories, purpose, and recipients
• Right to Correction (Section 8(2)): Request correction of inaccurate or incomplete personal data
• Right to Erasure (Section 8(3)): Request deletion of your personal data (subject to legal retention requirements — see Section 08 above)
• Right to Nominate (Section 8(4)): Nominate another individual to exercise your rights in case of death or incapacity
• Right to Withdraw Consent (Section 11): Withdraw consent at any time; processing stops except where required by law
• Right to Grievance Redressal (Section 18): File a complaint with us or the Data Protection Board of India

10Children’s Privacy

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If we discover that a child under 18 has provided personal data, we will take immediate steps to delete such information from our systems. If you are a parent/guardian and believe your child’s data was collected, contact us at privacy@asmobilegallery.shop.

11Third-Party Links

Our Website may contain links to third-party websites (payment gateways, social media, brand websites). We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before sharing any information. This Privacy Policy applies only to our Website and Services.

12International Data Transfers

Your data may be transferred to or processed by service providers located outside India (e.g., Google for analytics, cloud hosting). Such transfers are made only to jurisdictions that provide adequate data protection or under appropriate safeguards (Standard Contractual Clauses, contractual obligations).

13Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be effective immediately upon posting on this page with an updated “Last Updated” date. We may notify you of material changes via:

• Website banner notice
• WhatsApp/SMS notification (if opted in)
• Email notification (if opted in)

Your continued use of the Website after changes constitutes acceptance of the revised Policy.

14Contact Us

For any privacy-related questions, concerns, or to exercise your rights:

If you are unsatisfied with our response, you may file a complaint with the Data Protection Board of India as established under the DPDPA, 2023.

01Acceptance of Terms

By performing any of the following actions, you acknowledge that you have read, understood, and agree to be bound by these Terms:

• Accessing, browsing, or using our Website (asmobilegallery.shop)
• Purchasing any product from us (online or in-store)
• Selling or exchanging a mobile phone to us
• Availing repair services
• Creating an account or submitting any information
• Contacting us via any channel

If you do not agree with any part of these Terms, you must immediately cease using our Website and Services.

02Eligibility

To use our Services, you must:

• Be at least 18 years of age
• Have the legal capacity to enter into a binding contract under Indian law
• Not be disqualified from contracting under any applicable law
• Provide accurate, current, and complete information as required
• Maintain and promptly update your information to keep it accurate

03Services Description

3.1 Buying Phones

We offer new and refurbished smartphones for purchase. Product descriptions, specifications, images, and availability are provided for informational purposes. While we strive for accuracy:

• Colors displayed may vary slightly due to screen calibration
• Product images are representative; actual product may differ
• Specifications are sourced from manufacturers; we are not liable for manufacturer changes
• Availability is subject to stock; we reserve the right to cancel orders for out-of-stock items

3.2 Selling / Exchange

You may sell your used mobile phone to us for cash or exchange it for another device:

• Online quotes are estimates only and not binding until physical inspection is completed
• Final valuation is determined solely by our team after physical inspection of the device
• Factors affecting valuation: cosmetic condition, functional status, display quality, battery health, original accessories, box and documents, market demand
• You must be the lawful owner of the device with proof of purchase (original bill preferred)
• Device must not be stolen, lost, counterfeit, cloned, or blacklisted on CEIR
• We verify IMEI through CEIR database before accepting any device

3.3 Repair Services

We offer mobile phone repair services including but not limited to:

• Screen/LCD/OLED replacement
• Battery replacement
• Charging port repair
• Camera (front/rear) replacement
• Motherboard/chip-level repair
• Water damage recovery
• Software troubleshooting, OS installation, data recovery
• Speaker, microphone, vibrator replacement

Diagnosis is free. Repair begins only after your explicit approval of the quoted cost and estimated timeline.

04Pricing & Payment

• All prices are in Indian Rupees (INR) and inclusive of applicable GST
• Prices are subject to change without prior notice
• We reserve the right to correct any pricing errors (typos, technical glitches) and cancel affected orders
• For sell/exchange: the price communicated after physical inspection is final and binding

Accepted Payment Methods:

Method	Details
Cash	Accepted in-store only
UPI	Google Pay, PhonePe, Paytm, BHIM UPI, Amazon Pay
Bank Transfer	NEFT/IMPS to our business account
Credit/Debit Card	Visa, Mastercard, RuPay (via PCI-DSS compliant gateway)
EMI	Available on select cards for purchases above ₹5,000

We do NOT store your credit/debit card details. Card payments are processed by PCI-DSS certified payment gateways.

05Product Warranty

Product Type	Warranty Period	Coverage
New Phones	As per manufacturer warranty (typically 12 months)	Manufacturing defects only; per brand terms
Refurbished Phones	6 months from AS Mobile Gallery	Manufacturing defects in repaired/replaced components
Accessories	3 months (unless manufacturer warranty is longer)	Manufacturing defects

Warranty does NOT cover:

• Physical damage (drops, cracks, bends, scratches)
• Water/liquid damage (regardless of IP rating claims)
• Software issues caused by rooting, jailbreaking, or unauthorized modification
• Damage from unauthorized repair by third parties
• Normal wear and tear (battery degradation, minor scratches)
• Damage from use of non-compatible chargers/accessories
• Warranty is void if the device is opened/tampered by unauthorized persons
• Original purchase bill is mandatory for all warranty claims

06Repair Warranty & Terms

• Repair warranty: 3 months on the specific component repaired
• Warranty covers only the repaired/replaced component, not the entire device
• Same issue recurring within warranty period = free re-repair (parts + labor)
• Warranty void if device suffers physical/water damage after repair
• We are not responsible for data loss during repair. Back up your data before handing over the device
• If device is deemed unrepairable after diagnosis: no charges
• Unclaimed devices after 90 days of repair completion may be disposed of after reasonable notice
• Repair estimate valid for 7 days from date of quotation

07Intellectual Property

All content on asmobilegallery.shop including but not limited to text, graphics, logos, icons, images, photographs, audio clips, digital downloads, data compilations, and software is the property of AS Mobile Gallery or its content suppliers and is protected by Indian and international copyright, trademark, and intellectual property laws.

• “AS Mobile Gallery” and its logo are our unregistered trademarks
• Brand names (Apple, Samsung, OnePlus, etc.) are trademarks of their respective owners, used for identification purposes only
• You may not reproduce, distribute, modify, create derivative works of, publicly display, or exploit any content from our Website without prior written permission
• You may share links to our Website but may not frame or embed our content

08User Conduct

You agree NOT to:

• Use the Website for any unlawful purpose or in violation of any applicable laws
• Provide false, misleading, or fraudulent information
• Attempt to sell a stolen, lost, counterfeit, or blacklisted device
• Interfere with or disrupt the Website’s operation, servers, or networks
• Gain unauthorized access to any part of the Website, user accounts, or systems
• Use bots, scrapers, crawlers, or automated tools to access the Website
• Impersonate any person or entity or misrepresent your affiliation
• Transmit any malware, viruses, worms, or harmful code
• Post, upload, or transmit any defamatory, obscene, threatening, or offensive content
• Attempt to reverse-engineer, decompile, or disassemble any part of the Website
• Circumvent any security measures or access restrictions

Violation of these conduct rules may result in immediate termination of your access and legal action.

09Limitation of Liability

To the maximum extent permitted by applicable Indian law:

• Our total aggregate liability for any claims arising from or related to these Terms or our Services shall not exceed the total amount you paid to us for the specific transaction giving rise to the claim
• We shall NOT be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including but not limited to: loss of profits, loss of data, loss of business, loss of goodwill, loss of opportunity, or emotional distress
• We shall NOT be liable for any failure or delay due to causes beyond our reasonable control (force majeure), including: natural disasters, pandemics, government actions, war, terrorism, labor disputes, power failures, internet outages, or supply chain disruptions
• We shall NOT be liable for the acts, omissions, or defaults of third parties (delivery partners, payment gateways, manufacturers)
• We do NOT guarantee that the Website will be available at all times, error-free, secure, or free from viruses
• We are NOT liable for any device malfunction, data loss, or damage that occurs after the device leaves our premises (for repairs)

The limitations above apply regardless of the legal theory (contract, tort, negligence, strict liability, or otherwise) even if we have been advised of the possibility of such damages.

10Indemnification

You agree to indemnify, defend, and hold harmless AS Mobile Gallery, its proprietor, employees, agents, and affiliates from and against any and all claims, demands, losses, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from or related to:

• Your breach of any provision of these Terms
• Your violation of any applicable law or regulation
• Your sale of a stolen, lost, counterfeit, or encumbered device to us
• Your infringement of any third party’s intellectual property rights
• Any misrepresentation made by you
• Your negligent or wrongful acts in connection with our Services

11Dispute Resolution

Governing Law: These Terms shall be governed by and construed in accordance with the laws of India, without regard to its conflict of law principles.

Exclusive Jurisdiction: Subject to the arbitration clause below, any legal proceedings arising from these Terms shall be subject to the exclusive jurisdiction of the courts of [City], [State], India.

Arbitration: Any dispute, controversy, or claim arising out of or relating to these Terms or the breach, termination, or validity thereof, shall be settled by arbitration administered in accordance with the Arbitration and Conciliation Act, 1996:

• Arbitrator: Sole arbitrator appointed by mutual consent, or failing that, by the Chief Justice of [State] High Court
• Seat: [City], [State], India
• Language: English
• Procedure: Summary procedure as per Section 29B of Arbitration Act
• The arbitrator’s decision shall be final and binding

Consumer Protection: Nothing in this clause prevents you from approaching the Consumer Disputes Redressal Commission under the Consumer Protection Act, 2019 for consumer disputes.

12Miscellaneous Provisions

• Entire Agreement: These Terms, together with the Privacy Policy and Refund Policy, constitute the entire agreement between you and AS Mobile Gallery regarding the use of the Website and Services, and supersede all prior agreements and understandings.
• Severability: If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.
• Waiver: Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver must be in writing and signed by us.
• Assignment: You may not assign your rights or obligations under these Terms. We may assign our rights to any successor in interest.
• Modifications: We reserve the right to modify these Terms at any time. Continued use after modification constitutes acceptance. Material changes will be notified via Website banner.
• No Agency: Nothing in these Terms creates an agency, partnership, joint venture, or employment relationship between you and us.
• Survival: Provisions that by their nature should survive (IP rights, limitation of liability, indemnification, dispute resolution) shall survive termination.

13Contact Information

For any questions, concerns, or notices regarding these Terms of Service:

Legal Notice: For formal legal notices, please send via registered post to the above address in addition to email.